Advertising and marketing - products, promises and persuasion [Modelle und Methoden für den Englischunterricht]
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| Format: | Buch |
| Sprache: | Englisch Deutsch |
| Erschienen: |
Paderborn
Schöningh
2008
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| Ausgabe: | 1. Dr. |
| Katalog: | GEI: Suchergebnis im Bibliothekskatalog |
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| Beschreibung: |
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| Schriftenreihe: | Challenges global learning in a globalised world
Schöningh-Schulbuch Modelle und Methoden |
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| Aufnahmedatum: | 05.05.2008 |
| Änderungsdatum: | 05.05.2008 |
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| 986 | |2 750 |1 00 |x DE-4351 |b Aus dem Inhalt:. - Getting started. Hinweise für den Unterricht. Worksheets, Method Sheets, Strategy Sheets, Info Sheets, Texts. - Aspect 1: The basics of advertising - A workshop approach ; Transparency - Moses and the Ten Commandments , he basic elements of an advertisement ; How to create a catchy slogan ; Write and design your own ad ; Application for a job - Advertisement ; How to write a formal letter and CV. - Aspect 2: Marketing - Launching a product on the market ; New product development funnel ; Promotional techniques and tricks of the trade ;Project Developing and launching a product ; Tasks for the product development and advertising campaign . - Aspect 3: Action! - Advertising and sales in the movies ; Glossary of advertising terms ; How to make TV commercials that sell ; Film stills - The presentation scene in What women want ; Composing a voice-over for a NIKE commercial ; Analysing and evaluating a commercial ; Tin men: Salesmen's strategies and tricks - Legal or illegal? Tin men - Legal and illegal sales practices. - Aspect 4: "It's all illusion ..." - Marketing and sales in literature ; Tennessee Williams: The last of my solid gold watches ; Aldous Huxley: Brave new world - On the use of rhymes in moral propaganda and advertising ; The Truman show- Product placement and promotion. - Aspect 5: No limits at all? - How advertising influences people ; Advertising campaigns: Changing trends and changing strategies ; Wrinkles in living color - Dove sells a new line of beauty products by telling women that aging is O.K. ; Advertising reacts to consumer demands and new trends ; Dennis Hopper - Easy Rider (1969) and Ford Cougar ; Campaigns that went wrong ; Thomas Tuma: Overrun by success ; Creating images in politics - Assembling and disassembling of facts ; Now you are the candidate!. - Review ; Klausuren 1 und 2 ; Bildnachweis | ||
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